Alakris — Pricing Book 2026

Version	v1.0
Date	2026-07-12
Status	APPROVED — published 2026-07-12
Contract	MKT-030-3 (PARENT: MKT-030)
Source of figures	Alakris_SelfServe_Pricing_2026.pdf (Lite/Self-Service/Managed/Enterprise entry), Alakris_Price_List_2026.pdf (Enterprise Growth/Scale/Performance) — figures are not recalculated here, only expanded into a full reference
Purpose	Single source of truth on all 4 tiers for the sales team. Referenced by Sales Playbook (030-4), Demo Playbook (030-5), and Qualification Guide (030-6).

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How to read this document

Each tier is described using 11 required fields (uniform format for comparison): name, target audience, use cases, price, payment method, what is included, limits, available AI employees, upgrade terms, add-on services, and customer examples.

The tier ladder is built as Good-Better-Best: Lite and Managed are the "outer" options, Self-Service is the anchor "Better" tier (see pricing-strategy-2026.md, section 1.3). Enterprise is not a line item in the same price list; it has its own playbook (section below).

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Tier 1 — Lite

1. Name: Lite
2. Target audience: Small business and test launch. Not "SMB" in general, but specifically: a website or online-store owner who wants to verify whether an AI consultant works on their traffic before investing in broader automation. Usually a single decision-maker, with no internal IT.
3. Use cases: 24/7 first response to website visitors, product/service consultation from the knowledge base, capture and hand-off of warm contacts. One channel (website), one entry point.
4. Price: $30/mo (≈ 2,900 ₽/mo reference only).
5. Payment method: Monthly, prepaid, by card. Billing currency is USD.
6. What is included:
   • 1 AI agent (chat widget)
   • Up to 500 conversations/mo
   • 1 integration (website)
   • Self-serve onboarding
   • Email support
   • Basic analytics
7. Limits: Soft cap — 1 agent, 500 conversations/mo. If the conversation limit is exceeded, the agent keeps working — overage is billed as an overage/add-on (see section 8 below), not a hard stop.
8. Available AI employees: Alex — website AI consultant (the only employee on this tier; see ai-employee-catalog-2026.md, persona #1). Sofia (AI analyst) is available in the basic configuration, but as a full sales persona she appears starting from the Self-Service tier.
9. Upgrade terms: Upgrade to Self-Service — at any time, monthly, no penalties and no onboarding fee (upgrade is not a new contract). Proration for the remainder of the current billing period — see Discount Policy (MKT-030-9) for exact rules.
10. Add-on services: All add-on modules from the Enterprise Price List are available (Lead Qualification Assistant from $700, SEO & Content Module from $600, etc., in the "Enterprise Pricing Policy" section below) — purchased separately on top of the tier, no move to Enterprise required.
11. Customer examples: In development — as of 2026-07-12 there are no published approved case studies for the Lite tier.

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Tier 2 — Self-Service

1. Name: Self-Service (anchor "Better" tier of the ladder)
2. Target audience: Growing business with several sales channels (website + CRM + messengers) that needs not one agent but a small team of digital employees without hiring a person for every function. Decision is made by the owner or department head, still without a dedicated IT/marketing budget for implementation.
3. Use cases: Website consultation (Alex) + CRM pipeline management (Marina) + basic content presence (Katya) + consolidated analytics (Sofia). First tier where the customer manages several AI employees at once (via Timur, the manager's AI assistant).
4. Price: $129/mo (≈ 9,900 ₽/mo reference only).
5. Payment method: Monthly, prepaid, by card. Billing currency is USD. Annual prepay is available on request (discount rules — Discount Policy, MKT-030-9).
6. What is included:
   • Up to 3 AI agents
   • Up to 2,000 conversations/mo
   • CRM + messenger integrations
   • Conversational onboarding (from registration to live widget in one session, no manager)
   • Priority email
   • Standard analytics dashboard
7. Limits: Soft cap — up to 3 agents simultaneously, 2,000 conversations/mo. Conversation overage — overage rate, not a block. Full auto-publishing of content (Katya) and extended channels are available only from Managed; on Self-Service content publishing requires mandatory human approval.
8. Available AI employees (first on this tier): Marina (CRM), Katya (content/SMM, basic configuration), Sofia (AI analyst, full dashboard), Timur (manager's AI assistant — comes "in the box" with the admin panel, not sold separately). Plus Alex from Lite. See ai-employee-catalog-2026.md.
9. Upgrade terms: Upgrade to Managed — at any time, monthly, no penalties; a human support layer is added (dedicated specialist). Downgrade to Lite — also no penalties, but CRM/content agents are lost (explicitly warn the customer on downgrade that some employees will become unavailable).
10. Add-on services: Same add-on modules as on Lite (see "Enterprise Pricing Policy" below), plus the option to buy a 4th extra agent as an add-on without moving to Managed entirely (custom quota — check with sales, no fixed price in this document).
11. Customer examples: In development — as of 2026-07-12 there are no published approved case studies for the Self-Service tier.

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Tier 3 — Managed

1. Name: Managed
2. Target audience: Business that needs not only the platform but also a person accountable for the result: scenario setup, monthly call, help with integrations. The decision is usually made by the company head or marketing lead together with whoever will maintain contact with the Alakris specialist.
3. Use cases: Everything from Self-Service plus SEO management (Lev), meeting transcription and follow-up/proposal prep (Dina), launching cold outbound campaigns (Igor). This is the tier where the customer first gets a "full team" of digital employees covering sales, marketing, analytics, and SEO at the same time.
4. Price: $349/mo (≈ 27,000 ₽/mo reference only).
5. Payment method: Monthly, prepaid, by card. Billing currency is USD. Annual prepay is available on request.
6. What is included:
   • Up to 5 AI agents
   • Up to 10,000 conversations/mo
   • Custom integrations
   • Dedicated specialist + monthly call
   • Priority chat + calls
   • A/B testing and conversion analysis
7. Limits: Soft cap — up to 5 agents, 10,000 conversations/mo. Overage — overage rate, not a block. Extended volumes and custom channels for cold sales (Igor) are available only with Enterprise.
8. Available AI employees (first on this tier): Lev (AI SEO specialist), Dina (AI meeting assistant), Igor (AI cold-sales specialist, basic volumes). Plus Katya — on this tier with full auto-publishing. All employees from Lite and Self-Service remain available. See ai-employee-catalog-2026.md.
9. Upgrade terms: Move to Enterprise is NOT an automatic button upgrade; it enters the discovery process (see "Enterprise Pricing Policy" below): custom quote, SLA, individual contract. Managed customer is handed over to the dedicated specialist/sales for a discovery call. Downgrade to Self-Service — no penalties, with loss of the dedicated specialist, Lev, Dina, and Igor.
10. Add-on services: Full list of add-on modules (Enterprise Price List) available without restrictions; the dedicated specialist may suggest a specific module following the monthly call.
11. Customer examples: In development — as of 2026-07-12 there are no published approved case studies for the Managed tier.

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Tier 4 — Enterprise (entry point into the self-serve storefront)

1. Name: Enterprise
2. Target audience: Companies with revenue from $1M/year and above (see exact segmentation by sub-tier in the "Enterprise Pricing Policy" section) that need unlimited scale (agents, conversations, integrations) and individual guarantees (SLA, dedicated account manager, model fine-tuning).
3. Use cases: Full set of AI employees without limits + voice AI + fine-tuning for industry specifics + custom API integrations. A full replacement for an entire department (sales + marketing + support + analytics) with digital employees individually tuned to the customer's business processes.
4. Price: From $900/mo — entry point into the conversation, not a self-service price. The exact price is the result of the discovery process (section below).
5. Payment method: Individual contract; billing cycle and terms — per discovery (usually monthly, prepaid, as in other tiers, but may differ by agreement).
6. What is included:
   • Unlimited agents
   • API access + turnkey integrations
   • Dedicated account manager
   • SLA and model fine-tuning
   • Dedicated onboarding specialist
   • Individual contract
7. Limits: No fixed hard caps — all parameters (conversation volume, number of agents, integrations) are agreed individually in a custom quote.
8. Available AI employees: Full catalog without restrictions, including extended volumes for Igor (cold sales) with custom channels. See ai-employee-catalog-2026.md.
9. Upgrade terms: There is no next tier — Enterprise is the upper bound of the self-serve storefront and the entry point into the consulting playbook (section below).
10. Add-on services: All add-on modules from the Enterprise Price List are included in the custom quote following discovery, not purchased separately as for lower tiers.
11. Customer examples: In development — as of 2026-07-12 there are no published approved Enterprise case studies.

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Enterprise Pricing Policy

Enterprise is not sold as a price-list line item — it is a process, benchmarked on Sierra AI / Decagon (fully custom cycle, not self-service):

discovery → custom quote → SLA → implementation

Discovery questions (to calculate custom price)

1. Annual company revenue (determines sub-tier — see table below).
2. How many AI employees are needed simultaneously and which ones (from ai-employee-catalog-2026.md) — affects setup volume.
3. Expected monthly conversation/resolution volume.
4. Which integrations are needed (CRM, messengers, voice, custom API) — affects onboarding fee.
5. Whether model fine-tuning for industry specifics is required.
6. Whether a dedicated SLA is required (response time, uptime, dedicated account manager).
7. Expected implementation timeline (market range: 6 weeks to 7 months).

Price ranges by sub-tier (reference only, NOT a fixed price — source: Alakris_Price_List_2026.pdf)

Sub-tier	Target customer revenue	Price range/mo	Onboarding fee	Agents
Growth	$1M – $3M/year	$900 – $1,500	$1,500	Up to 2
Scale	$3M – $10M/year	$2,500 – $4,000	$3,000 – $5,000	3 – 5
Performance	$10M+/year	$5,000 – $10,000	$10,000	5 – 10

The specific figure within the range is the result of discovery, not a menu choice by the customer.

Approval matrix (who approves which terms)

Term	Who approves
Price within the published range (table above)	Sales manager independently
Price below the range / non-standard SLA / payment deferral	Owner (approval required, see Discount Policy MKT-030-9)
Individual fine-tuning / voice AI beyond standard scope	Owner + technical effort assessment
Contract term shorter than 3 months (minimum per Terms & Conditions)	Owner, exception from the rule

SLA options

Dedicated account manager, individual uptime/response-time guarantees, model fine-tuning for the customer's industry, voice AI, turnkey API — scope is determined following discovery, not a fixed included/not-included list.

Implementation process

Timelines are project-specific, market benchmark from 6 weeks to 7 months depending on integration volume and customization. Custom development (if required beyond the platform's standard integrations) is estimated separately and is not covered by the base onboarding fee.

Add-on modules (available on all tiers, not only Enterprise)

Module	Description	Price/mo
Lead Qualification Assistant	AI lead scoring and routing	From $700
Content Demand Engine	SEO content and blog automation	From $800
Residential Search Pilot	Geo-targeted search and outreach	From $1,200
B2B Outreach Agent	Cold outreach and first contact	From $800
AI Consultant	Conversational AI for customer support	From $900
SEO & Content Module	Keyword research and content calendar	From $600

Source: Alakris_Price_List_2026.pdf. Add-on module prices are not recalculated here.

General terms (all Enterprise tiers)

• Billing cycle: Monthly, prepaid.
• Onboarding fee: One-time, non-refundable, paid before project start.
• Contract term: Minimum 3 months, then monthly.
• Currency: USD; ruble equivalent — at market rate on invoice date.
• Scope changes: Extra agents/modules beyond agreed scope — at add-on rates.
• Cancellation: 30 days' notice. No refund for the prepaid period.
• Discounts: Annual prepay — on request (exact % — Discount Policy, MKT-030-9).

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Edge case: customer between Managed and Enterprise

If a customer needs, for example, 6 AI employees but is not a network/franchise and does not fit the Growth/Scale/Performance segmentation by revenue — this is not a reason to stay silent or force a full Enterprise contract. Position it as "Managed+ customization": targeted purchase of extra agents beyond the tier-5 limit as an add-on, with an individual surcharge, without moving to the full Enterprise discovery cycle. The decision on the specific surcharge rests with the sales manager within the approval matrix (see above), escalating to the owner for non-standard terms.

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Document maintained under task MKT-030-3. Figure changes are made only by updating Alakris_SelfServe_Pricing_2026.pdf/Alakris_Price_List_2026.pdf, not directly in this file.